IMX & Tag It Deliver Wireless Music Content

Url: http://www.taggin.com/

ATLANTA – IMX continues its aggressive push to become a major force in the wireless arena by signing on with music industry e-publisher and consultancy, Tag It. This recent agreement now means that IMX’s wireless entertainment news will be extended to include content from Tag-It’s network of web sites, which include MI2N.com and MusicDish.com.

"With the uncertainty around wireless, it was important for us to make ‘the leap’ with a real partnership rather than a simple affiliation agreement," explained Tag It’s Eric de Fontenay. "This collaboration will help us understand the role that wireless, and especially SMS, will play in expanding our business and connecting with our readers."

In addition to IMX’s original content, selected headlines and associated URLs from Tag-It’s media sites will be made available through the IMX wireless network to both companies’ subscribers. Positioned as the primary co-branded content provider within the IMX Content Partners Division, Tag It will offer urban and industry news headlines from Mi2N and MusicDish. In delivering Tag-It’s content, IMX will be able to augment its own membership and position within the SMS (Short Messaging System) and wireless arenas.

Shaun Parsons, CEO of IMX says, "This agreement with Tag-It demonstrates a real commitment from content providers to try to address the needs of original news and information in the wireless space. With the slow and steady increase of SMS usage in America we can assist content providers in gaining a substantial presence within the wireless arena. As it is now all of the major players on the wireless web are the same ones that are dominating the online space, but using IMX as an congressional place for wireless content distribution can allow for increased wireless and web traffic for all of the partners involved."

About IMX
IMX! is an interactive marketing firm that provides marketing and branding assistance to companies that are attempting to reach youth oriented markets. We use wireless applications, the wireless web, the Internet, cd-roms, SMS delivery and other interactive medium to market your products and services to your target audience.

The IMX is an online wireless community that provides its subscribers with music entertainment and event information - right on their wireless devices. With our mobile ticketing service consumers are empowered to purchase tickets to events using their mobile.

About Tag It
Tag It is a leading online infomediary and consultancy in the entertainment & news media sector. The company publishes award winning publications including MusicDish (www.musicdish.com); Mi2N (www.mi2n.com); and 'LA'Ritmo.com (www.laritmo.com). The company's research has been published and discussed in major industry forums such as the MP3 Summit, Harvard Law School, and ACSEL, the French multimedia & ecommerce association. Tag It and its executives have been featured in major media outlets such as the Washington Post, Wired.com, the NY Times, the Miami Herald and NPR's To The Point, among others.
http://www.taggin.com

For additional information contact:

Eric de Fontenay
TAG IT
718-726-1938 office
718-504-3512 fax
stratagem@taggin.com

Shaun Parsons
IMX! & theIMX.com
404-605-0005 office
404-605-0554 fax
marketing@theimx.com

BACK