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The market for Latin focused entertainment content is exploding, and those poised to capitalize on this opportunity are the firms who have the following characteristics:
1) Compelling content
2) A loyal fan base
3) A longstanding reputation for reliable and focused information
4) Relationships within the industry to gain access to the top stars
'LA'Ritmo.com has the infrastructure in place to capture the growth in this area. 'LA'Ritmo.com was launched in 1997 as a place where Latin music enthusiasts could go for information and original content on music, regardless of the genre.
The content is just what the serious fan wants. The RealAudio/MP3 interviews and exclusive pictures of up-and-coming and big-name artists are two of the more popular areas of the site, and 'LA'Ritmo.com is ahead of all Latin Music based sites in this area. The relationships that 'LA'Ritmo.com has built over the past 3 years allows us to interact with the performers that fans want to see and hear.
The trust that music fans place in 'LA'Ritmo.com definitely has an inherent value, which will grow exponentially as the popularity of Latin music increases. Fans have less time to sift through meaningless reviews and questionable recommendations. 'LA'Ritmo.com, with its 35,000 unique viewers each month (and growing) is one of the top english language Latin music magazines on the Internet. The quality of the music fan coming to 'LA'Ritmo.com is a more valuable demographic than the sheer numbers of the top site. All eyeballs are not created equal!
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