Table of Illustrations
Diagram 1 Initial situation for media firms
Diagram 2 Strategies of the individual mobile camps
Diagram 3 Modeling of the revenue and cost flows for UMTS licenses in Germany
Diagram 4 Mobile Internet access replaces PC-based access
Diagram 5 Industry and technology convergence
Diagram 6 Migration route of mobile equipment
Diagram 7 Mobile eMarkets Attractivity factors
Diagram 8 Development of mobile communications technologies in Germany
Diagram 9 Obstacles in the way to WAP success
Diagram 10 The customer / user at the center of the "mobile business interests"
Diagram 11 Mobile telecommunications market who pays whom?
Diagram 12 Forward / backward integration along the mobile value chain
Diagram 13 Diversification strategies in the mobile value chain
Diagram 14 Media firms at the center of the mobile business
Diagram 15 Dwindling market shares of mobile operators
Diagram 16 The strategies of the individual mobile camps
Diagram 17 The Wall Street Journal: get it any way you want
Diagram 18 'Media competition on one platform
Diagram 19 The media firm as multi-channel publisher
Diagram 20 Usage dimensions of mobile content and services
Diagram 21 Two-stage process for determining mobile content
Diagram 22 Global mobile content sales 2000 - 2005
Diagram 23 How does the content reach the customer?
Diagram 24 Content Delivery via Information Fueling Points?
Diagram 25 Revenue shares by media division
Diagram 26 Sources of income in mobile media markets
Diagram 27 Sources of income by customer segment
Diagram 28 Best Practice Mobile Sound
Diagram 29 Delivery and payment flows for SMS and WAP services
Diagram 30 "i-Mode" fee model
Diagram 31 Content Syndication types of revenue models
Diagram 32 Digital Rights Management
Diagram 33 "i-mode" business model
Diagram 34 "Robo Robo" game and line-up of services
Diagram 35 NTT DoCoMo interests
Diagram 36 Multi-access portal "Vizzavi"
Diagram 37 "ZED tap in" the mobile portal from Sonera
Diagram 38 "Genie Internet" and "XY Network"
Diagram 39 D1 WAP portal
Diagram 40 Mobile activities of classic media firms on the D1 and D2 WAP portals
Diagram 41 Langenscheidt SMS dictionary
Diagram 42 Mobile Game: Fantasy Football
Diagram 43 France Telecom's "Les Games Itineris"
Diagram 44 Worldzap: mobile sport and entertainment platform
Diagram 45 Swedish games supplier "Its Alive"
Diagram 46 Selection of possible forms of advertising via SMS
Diagram 47 Showcase "www.vitago.de"
Diagram 48 Dimensions of the strategic readjustment in the mobile media business
Diagram 49 Possible mobile offerings for the target group "Students"
Diagram 50 Basic strategic options for media firms in mobile business
Diagram 51 Ideal typical portal using the example of a local mobile portal provider
Diagram 52 Alternative accounting model in the content syndication environment
Diagram 53 The mobile content supplier hierarchy
Diagram 54 The individual mobile content supplier hierarchies in detail using the example of the "mobile manager"
Diagram 55 Differing positioning strategies of the individual media divisions
Diagram 56 Positioning as a local / regional multi-channel / -device service provider
Diagram 57 Positioning as a niche content and service provider
Diagram 58 Incomes from format extensions with the example of the first "Big Brother" series
Diagram 59 Possible mobile offerings from broadcasters depending on the available technologies
Diagram 60 Positioning as multimedia / multi-device entertainment brand
Diagram 61 Positioning as mobile content / mobile service enabler
Diagram 62 High opportunity costs for late market entry
Diagram 63 Migration routes for individual media divisions
Diagram 64 Multimedia Newsroom
Diagram 65 Differing media different target groups
Diagram 66 Partnership approaches
Diagram 67 Media-neutral data keeping
Diagram 68 WAP technology
Diagram 69 Mobile Business Balanced Scorecard
Diagram 70 The mobile telephone as the "missing link" in the day
Diagram 71 "My Personal Network" content and services

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