Table of Illustrations
| Diagram 1 | Initial situation for media firms |
| Diagram 2 | Strategies of the individual mobile camps |
| Diagram 3 | Modeling of the revenue and cost flows for UMTS licenses in Germany |
| Diagram 4 | Mobile Internet access replaces PC-based access |
| Diagram 5 | Industry and technology convergence |
| Diagram 6 | Migration route of mobile equipment |
| Diagram 7 | Mobile eMarkets Ð Attractivity factors |
| Diagram 8 | Development of mobile communications technologies in Germany |
| Diagram 9 | Obstacles in the way to WAP success |
| Diagram 10 | The customer / user at the center of the "mobile business interests" |
| Diagram 11 | Mobile telecommunications market Ð who pays whom? |
| Diagram 12 | Forward / backward integration along the mobile value chain |
| Diagram 13 | Diversification strategies in the mobile value chain |
| Diagram 14 | Media firms at the center of the mobile business |
| Diagram 15 | Dwindling market shares of mobile operators |
| Diagram 16 | The strategies of the individual mobile camps |
| Diagram 17 | The Wall Street Journal: get it any way you want |
| Diagram 18 | 'Media competition on one platform |
| Diagram 19 | The media firm as multi-channel publisher |
| Diagram 20 | Usage dimensions of mobile content and services |
| Diagram 21 | Two-stage process for determining mobile content |
| Diagram 22 | Global mobile content sales 2000 - 2005 |
| Diagram 23 | How does the content reach the customer? |
| Diagram 24 | Content Delivery via Information Fueling Points? |
| Diagram 25 | Revenue shares by media division |
| Diagram 26 | Sources of income in mobile media markets |
| Diagram 27 | Sources of income by customer segment |
| Diagram 28 | Best Practice Ð Mobile Sound |
| Diagram 29 | Delivery and payment flows for SMS and WAP services |
| Diagram 30 | "i-Mode" fee model |
| Diagram 31 | Content Syndication Ð types of revenue models |
| Diagram 32 | Digital Rights Management |
| Diagram 33 | "i-mode" business model |
| Diagram 34 | "Robo Robo" game and line-up of services |
| Diagram 35 | NTT DoCoMo interests |
| Diagram 36 | Multi-access portal "Vizzavi" |
| Diagram 37 | "ZED Ð tap in" Ð the mobile portal from Sonera |
| Diagram 38 | "Genie Internet" and "XY Network" |
| Diagram 39 | D1 WAP portal |
| Diagram 40 | Mobile activities of classic media firms on the D1 and D2 WAP portals |
| Diagram 41 | Langenscheidt SMS dictionary |
| Diagram 42 | Mobile Game: Fantasy Football |
| Diagram 43 | France Telecom's "Les Games Itineris" |
| Diagram 44 | Worldzap: mobile sport and entertainment platform |
| Diagram 45 | Swedish games supplier "ItÕs Alive" |
| Diagram 46 | Selection of possible forms of advertising via SMS |
| Diagram 47 | Showcase "www.vitago.de" |
| Diagram 48 | Dimensions of the strategic readjustment in the mobile media business |
| Diagram 49 | Possible mobile offerings for the target group "Students" |
| Diagram 50 | Basic strategic options for media firms in mobile business |
| Diagram 51 | Ideal typical portal using the example of a local mobile portal provider |
| Diagram 52 | Alternative accounting model in the content syndication environment |
| Diagram 53 | The mobile content supplier hierarchy |
| Diagram 54 | The individual mobile content supplier hierarchies in detail using the example of the "mobile manager" |
| Diagram 55 | Differing positioning strategies of the individual media divisions |
| Diagram 56 | Positioning as a local / regional multi-channel / -device service provider |
| Diagram 57 | Positioning as a niche content and service provider |
| Diagram 58 | Incomes from format extensions with the example of the first "Big Brother" series |
| Diagram 59 | Possible mobile offerings from broadcasters depending on the available technologies |
| Diagram 60 | Positioning as multimedia / multi-device entertainment brand |
| Diagram 61 | Positioning as mobile content / mobile service enabler |
| Diagram 62 | High opportunity costs for late market entry |
| Diagram 63 | Migration routes for individual media divisions |
| Diagram 64 | Multimedia Newsroom |
| Diagram 65 | Differing media Ð different target groups |
| Diagram 66 | Partnership approaches |
| Diagram 67 | Media-neutral data keeping |
| Diagram 68 | WAP technology |
| Diagram 69 | Mobile Business Balanced Scorecard |
| Diagram 70 | The mobile telephone as the "missing link" in the day |
| Diagram 71 | "My Personal Network" Ð content and services |