Table of Contents
1 Management Summary
2 The media industry in the digital age
3 Mobile Media Markets
2.1 Change or die!
2.2 Engines of change
2.2.1 Media and industry convergence
2.2.2 Availability of innovative technologies
2.2.3 Increasing mobility
3.1 Media firms in the center of mobile future markets
4 Making money in mobile media markets
3.2 Multi-channel servicing as a model for the future
4.1 Basics of successful business models
5 Strategies for media firms in the mobile business environment
4.2 Future sources of income in the mobile media business
4.2.1 Advertising / Sponsoring
4.2.2 mCommerce
4.2.3 Market research
4.2.4 "Airtime Sharing"
4.2.5 Content Sales
4.2.6 Content Syndication
4.2.7 mServices
4.2.8 Other revenues
4.3 Critical keys to success in the context of mobile media markets
4.4 Best Practice examples
5.1 Strategic options for media firms in the mobile media business
6 Implications for media firms
5.1.1 Basic strategic considerations for all media divisions
5.1.2 Strategic implications for individual media divisions
5.2 Strategic migration routes (for different media divisions)
6.1 Organization
7 Outlook: My Personal Network
6.2 Marketing
6.3 Partner management
6.4 Technology
6.5 Business planning & performance controlling