|This 80-page study by Diebold, a leading German management and technology consultancy, provides an analysis of the current Internet strategies of the five largest record labels and their online rivals within the context of the evolving marketplace to challenge while drawing a roadmap to the music industry.
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Starting with a look at the current (non-Internet related) problem areas of the recording industry (Chapter 1), the Internet strategies of the 'Big Five' are put under the spotlight (Chapter 2) and evaluated (Chapter 3). This is followed by a description of the altered competitive environment (Chapter 4) and hypotheses derived from this (Chapter 5). The authors are of the opinion that only by refocusing strategy and business models does the music industry have a chance of winning back lost territory on the Internet (Chapter 6). This is followed by examples of such new initiatives (Chapter 7). The White Paper concludes with a look at the consequences that P2P file sharing could have on the music and related media industries (Chapter 8).
"Wanted: A Survival Plan for the Music Industry - Napster and the Consequences" is directed at top level managers of the music industry, portals and the telecomms industry, and not least at decision makers working in the copyright domain. It is our aim to take a critical look at existing positions in the recording industry, and to present alternative strategies and models. This White Paper is intended as both food for thought and a basis for discussion.
Music Megaportal Might Ease P2P Losses
By: Thomas C Greene, "The Register"
"Major music labels could cash in on revenues currently being lost to P2P services like Napster and Gnutella if they would only develop a consistent marketing platform such as a portal, and cross-license each others' content, according to a white paper by German outfit Diebold Group.
The paper, A Survival Plan for the Music Industry - Napster and the Consequences, recommends recourse to a marketing-profile/registration model for making the scheme profitable, while enabling the big players to compete with the Internet's alternative 'free' services."
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